James-and-Roz

Who Am I?

James is like the handyman you always call because you know he can do it all. AP style? Most certainly. Want a digital campaign? Hashtag: No problem. Need a story? He’s earned binders of them. End results drive him. He sees stories in the numbers to help shape creative. He was born with salon-quality hair, but he’s earned all the rest.

He is currently the primary media liaison for IMA, one of the largest organizations of its kind in the country. IMA is regularly interviewed on emerging insurance trends like cyber coverage, ACA’s evolution and workplace culture. Outside of IMA, he volunteers as a national spokesperson for the American Red Cross and serves on a number of different committees for Mile High United Way.

With 10 years of PR expertise, he’s earned media locally and around the world. His placements include the Wall Street Journal, CNN, USA Today, U.S. News & World Report, the Chicago Tribune, the BBC and business journals across the country.

Some of his top skills include tier-one media relations, crisis communications, executive coaching, community engagement and integrated campaign development. Industry expertise includes B2B financial services, tourism and hospitality, government affairs and nonprofits.

When James isn’t working with media from around the world, he’s driving with the sunroof open with his wife and two dogs.

Work Experience

IMA Financial Group

Responsible for the media relations, internal communications, email marketing and events for IMA and its five subsidiaries across the country. Pitches, secures and measures tier-one media. Works in tandem with executive leadership for messaging. Manages content calendar to coordinate media, social and other deliverables.

Key accomplishments:

Media placements in Wall Street Journal, Fortune Magazine and Entrepreneur

Raised more than $250,000 for the IMA Foundation

Award-winning digital marketing campaign #SprinkleGoodwill
Go Wichita Convention and Visitors Bureau

Responsible for the development and implementation of Go Wichita Convention & Visitors Bureau’s communications functions, serves as primary liaison for media and ensures consistent use of Go Wichita’s brand identity and graphics throughout printed and electronic materials.

Key accomplishments:

Awarded top integrated campaign by TIAK

Consecutively doubled earned media

Managed increased digital engagement
American Red Cross Midway-Kansas Chapter

Independently planned and initiated the communications strategy for the organization. Increased positive news coverage through targeted media relations as primary spokesperson. Counseled leadership to position the organization as a leader in its industry and against emerging threats. Coordinated crisis communications procedures as a renowned national spokesperson for the organization.

Key accomplishments:

National spokesperson for American Red Cross

Recognized for top crisis communication plan

Promoted to youngest primary spokesperson in Wichita
American Red Cross Midway-Kansas Chapter

Produced award-winning newsletters, feature stories and annual reports. Partnered with print and graphic design vendors to uphold graphic standards through brochure and direct mail design and development. Managed the digital presence with a portfolio of website, email and social media platforms. Used professional desktop publishing and photography tools to tell the Red Cross story.

Clarus awards for publication, annual report and feature story
K-State Alumni Association

Developed brochures, flyers and press releases. Updated “@K-State,” the Alumni Association’s monthly e-newsletter reaching more than 40,000 members. Published articles in the K-Stater, the Alumni Association’s quarterly magazine. Worked under constant deadlines to successfully accomplish tasks.

Top Skills

Content Marketing 90
Public Relations 95
Digital Implementation 90
Adobe Creative Suite 70
Top Integrated Campaign: Part of the Go Wichita marketing team, which won the Tourism Industry Association of Kansas award for best integrated campaign in the state for its work on the first Wichita Restaurant Week.
Crisis Communication Pro: Recognized by PRSA Kansas for development and execution of a crisis communication plan following the April 14, 2011 tornado that struck south Wichita.
Advanced Public Affairs Team: Part of an elite group of national spokespeople for the American Red Cross that responded to national disasters with intense media coverage.
YPW Leadership Academy: A leadership development program for emerging YPW members. Classed taught about personal styles, values and strengths to grow leaders, motivate others and impact change in their organizations and communities.
PRSA Newcomer of the Year: In 2008, James was recognized as the PRSA Kansas Newcomer of the Year for exemplary service in his first year as a professional public relations practitioner.
NCAA Press Conference Moderator: Led post game press conferences for the Women’s NCAA Basketball Tournament held at Wichita’s new, award-winning INTRUST Bank Arena.
Impact Denver Honoree: A fast-track leadership program for up and coming Denver professionals to hone their leadership style and to impact the city’s critical issues.